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Creative Branding Firm · Hermosillo — Worldwide

Welcome to the House of Brands.

Branding, naming and content for brands that want to connect. We walk with you from the first idea to the last application.

Yesica Wong · Founder of Wong Project
Yesica Wong · Founder of Wong Project
Open fornew projects2026 / 27

Branding · Rebranding · Naming · Social media · Photoshoot · Content creation

01 — Three facts

We build brands with strategy, not just visual aesthetics.

What we think about today’s brand world, exactly as we say it in the studio.

Yesica Wong with three green sticky notes on her face and shirt
  1. One logoalone doesNOT work

    01

    Having only a logo is like leaving homework unfinished: the logo is just one ingredient of your recipe.

  2. AI givesus genericsolutions

    02

    Yes, you can make your logo with AI, but your brand will look like many others and will hardly stand out or scale.

  3. Brandingis whatconnects

    03

    Your brand is here to convey and deliver experiences, so it can truly connect with people.

02 — The house

Brands that already live in the house.

A selection of the studio’s recent work. Every brand starts with its story.

01Noffy Café

Branding · Coffee shop · Hermosillo

Café Noffy card on a wooden lattice
Café Noffy N monogram on an espresso machine
Noffy cup with iced coffee and milk
Arched mirror with the phrase Selfie con tu café at Noffy

We created Noffy’s brand from day one and keep collaborating with them in different ways. A clean, soft identity that travels from the cup to the selfie mirror.

02Tres Gabrielas

Branding · Bacanora

Card with the Tres Gabrielas monogram on green leaves
Tres Gabrielas bacanora bottles with a shot glass and lime

Color palette

  • #B48A47
  • #303D13
  • #000000
  • #DEDBDB

A brand for bacanora with the restraint of gold and the green of the sierra. Monogram, label and palette designed for the bottle and the table.

03El Gordo Botaneros

Branding & brand guide · Snacks

El Gordo Botaneros brand guide with colors and typefaces

A brand guide with colors, typefaces, pairings and frame and image examples, so the brand looks the same in every post.

“Muchas graciaaas, nos encantó todooo, se nota el profesionalismo.”

@botaneroselgordohmo

04Sher’s

Visual identity

Sher's logotype between classical busts and flowers
Sher's logotype in white over a blurred photo

A high-contrast logotype with curves full of personality, paired with art direction built on flowers and classical busts.

03 — What we do

From the name to the last post.

Sheet listing Wong Project services on the floor, with two oranges

01.

Brand

  • Branding

    A complete identity: logo, palette, typefaces and applications.

  • Rebranding

    We refresh your brand without losing what you have built.

  • Naming

    The name that tells your story.

02.

Content

  • Social media

    Your feed with the same voice and look as your brand.

  • Photoshoot

    Photo sessions for your brand and your products.

  • Content creation

    Reels and pieces ready to post.

03.

Strategy

  • Research

    We study your market and your audience before designing.

  • Business Model Canvas

    Your business on a single page.

04 — Process

How your brand is built.

How your brand is built board with photos of the studio process

It’s not just “making a logo”. We work from the idea, through concept and design, to create brands that last.

  1. 01

    Brand roots

    Research: who you are, who you speak to and what makes you different.

  2. 02

    Personality

    Concept: how your brand speaks, feels and what story it tells.

  3. 03

    Visual direction

    Creative direction and design: logo, palette, typefaces and applications.

  4. 04

    Wrap-up

    Your brand ready to use at every touchpoint.

Behind every brand there’s an investment you don’t see: time.

Yesica Wong

05 — Reviews

Thanks for the love.

Real messages from our clients, in their own words (Spanish).

Y nosotras estamos muy agradecidas contigo por tu trabajo tan bien hecho, tan bonito, por estar tan al pendiente, pero sobre todo gracias por ponerle corazón y encontrar justo lo que necesitábamos/queríamos.

De verdad estoy muy feliz y muy contenta con nuestro logo, me encanta.

via Instagram

Muchas graciaaas, nos encantó todooo, se nota el profesionalismo, ¡súper recomendado!

@botaneroselgordohmo · via Instagram

Se me pusieron los ojos vidriosos, muchas gracias en verdad.

Qué bonito que una parte de ti estará en uno de mis logros profesionales y meta personal.

Siempre agradecida contigo, Yésica.

via WhatsApp

Me llegaste al corazón con los nombres.

Siento que representa más lo que siento.

Rubi Ojeda · via WhatsApp

Estoy enamorada de tu trabajo.

via Instagram

Hola, buenos días!! Ya vi el video, está superrr, no necesita ningún cambio.

Me gustó muchooo.

via WhatsApp

Muchísimas gracias por los videos, ¡están geniales! Los publicaremos en nuestras redes mencionándote.

via email

Y yo estoy súper contenta con todo el resultado, ¡me ha encantado todooo!

via WhatsApp

Ya quiero empezar a llenar las redes de NOFFY.

Y vean el branding precioso que nos hiciste.

via Instagram

06 — Book

Book your video call.

Tell us about your brand. Pick a topic, a day and a time, and we’ll confirm on WhatsApp.

1What do you need?
2Pick a day
3Pick a time

Hermosillo time (MST)

4Your details

Your video call

—

Pick a topic, day and time to continue.

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